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Is Lexus a Japanese brand?

Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 70 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan.

Where did Lexus come from?

Created at around the same time as Japanese rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989.

What is Lexus's second largest segment in 2021?

Lexus's second largest segment was the Executive Cars segment. It accounted for 12% of the makes revenue in 2021. In the market share by revenue category, Toyota (12.0%), Ford (7.3%) and Volkswagen (6.3%) take the lead worldwide. Lexus had a 1.29% market share.

Will Lexus become an all-BEV Brand?

The automaker has committed to transforming Lexus, its luxury division, into an all-BEV brand in the U.S. by 2030 and globally by 2035 - which explains the substantial investments in battery production in Michigan and North Carolina. The outlays have been supplemented by various federal and state financial incentives supporting BEVs.

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